CC. PSMB. MCQ

 

Multiple Choice Questions

 

1. A news story is said to possess timeliness if it
1. stresses events that have occurred in the last month. 
2. stresses events that occurred today or yesterday. 
3. has been written within the last six hours. 
4. has been read or heard within the last six hours.

Answer. B stresses events that occurred today or yesterday. 

2. What are the two primary categories of news stories?
1. Hard news and soft news
2. Hard news and long news
3. Soft news and advertisements 
4. Long news and short news

Answer. a. Hard news and soft news

3. Journalists recognise two types of news stories: hard and soft. In this regard,
1. “Hard news” is about weird topics, like science and economics, and “soft news” is about things like entertainment and fashion. 
2. “Hard news” stories have long, complicated sentences, and “soft news” stories have short, simple sentences. 
3. “Hard news” is about serious topics and recent events, and “soft news” refers to human interest stories. 
4. “Hard news” stories are always 2,000 words or more, and “soft news” stories never exceed 500 words.

Answer. C -“hard news” is about serious topics and recent events, and “soft news” refers to human interest stories. 

4. Public or civil journalism is a movement that says
1. Journalists should do what they can to support broad involvement in public affairs. 
2. The best journalism is that which focuses exclusively on public affairs and ignores such things as sports and entertainment. 
3. Journalists should reveal every step they take in the reporting process to regain public confidence. 
4. Journalists should provide only the news the public wants to read or hear.

Answer. Journalists should do what they can to support broad involvement in public affairs. 

5. One of the goals of public journalism is to
1. Make horse-race coverage of politics more interesting. 
2. Publish information desired by political elites rather than the general public. 
3. Encourage people to participate in democracy. 
4. Emphasise the voices on the extremes of the political spectrum and not the centre.

Answer c. encourage people to participate in democracy. 

6. Which of the following is NOT one of the factors that leads to inaccuracies in news reports?
1. carelessness and laziness 
2. lack of understanding of the topic 
3. use of generalities instead of specifics 
4. having editors check and question a reporter’s work

Answer. D having editors check and question a reporter’s work

7. Bias is most likely to appear in a news story when
1. the reporter relies on multiple sources and gives abundant time or space to all sides of a controversy. 
2. the reporter’s story is reviewed by a large number of editors and supervisors. 
3. the reporter is writing about a topic that she or he already knows a lot about. 
4. the reporter relies on one source or gives disproportionate time to space to one side of a controversy.

Answer. d. The reporter relies on one source or gives disproportionate time to space to one side of a controversy.

8. Which part of the letter identifies the person who is preferred to address the concerns of the letter?
1. Signatory 
2. Attention line 
3. Closing line 
4. Complimentary close 

Answer. B. Attention line 

9. Which word or phrase on the business letter tells the mail clerk to deliver the letter to the recipient unopened?
1. For the attention of 
2. Subject 
3. Courtesy copy 
4. Confidential 

Answer. D. Confidential 

10. Which part of the business letter states that a brochure is placed in the envelope?
1. Attention Line
2. Reference 
3. Carbon copy 
4. Enclosure 

Answer. D. Enclosure 

11. Which of these must be avoided in business letters?
1. Polite words
2. Formal words
3. Abbreviations
4. Clear details

Answer C. Abbreviations

12. Where should the name of the firm be mentioned?
1. Right of the page
2. Below the address of the writer
3. Above the address of the writer
4. On the last page of the letter

Answer B. Below the address of the writer

13. Where are the details of enclosures mentioned?
1. Beginning of the letter
2. Below the signature column
3. Right-hand side of the letter
4. Main body of the letter

Answer: b. Below the signature column

14. Libel is ________.
1. Malicious defamatory joke
2. Malicious defamatory written accusation 
3. Slander 
4. Defamatory speech

Answer. b. Malicious defamatory written accusation

15. Which of the following is not a common form of business communication.
1. emails
2. Data reports
3. presentation
4. physical mails

Answer D    physical mail

16. Why is it important for a news report to prioritize accurate and balanced information?
1. Because it ensures the journalist’s personal opinions are reflected
2. Because it helps readers form informed opinions
3. Because it guarantees higher ratings for the news outlet
4. Because it allows the journalist to sensationalize the story

Answer: B) Because it helps readers form informed opinions

17. What role does attribution play in a news report?
1. It provides the journalist with confidential sources
2. It ensures the news report is biased
3. It gives credit to the original sources of information
4. It confuses readers by providing conflicting information

Answer: C) It gives credit to the original sources of information

18. Why is providing background information important in a news report?
1. To entertain readers with unrelated stories
2. To distract readers from the main story
3. To provide context and understanding of the events
4. To speculate about future events

Answer: C) To provide context and understanding of the events

19. What is the purpose of including a summary in the conclusion of a news report?
1. To introduce new and unrelated information
2. To call readers to action
3. To provide a brief overview of the main points
4. To criticise the sources used in the report

Answer: C) To provide a brief overview of the main points

20. Why should a news report avoid sensational or biased language?
1. To maintain the journalist’s personal integrity
2. To confuse readers and create controversy
3. To ensure the report is engaging and entertaining
4. To uphold the principles of objectivity and fairness

Answer: D) To uphold the principles of objectivity and fairness

21. Which of the following is an important element to include in a press report on an accident?

1. The weather forecast for the day of the accident
2. Personal opinions about the cause of the accident
3. Eyewitness accounts of the accident
4. Speculative information about the individuals involved

Answer    (C) Eyewitness accounts of the accident.

22. In a press report on an accident, why is it important to include accurate and objective information?
1. To ensure transparency and credibility
2. To avoid misinterpretation or bias
3. To provide reliable information to the public
4. All of the above

Answer   (D) All of the above.

23. What action does the manufacturer expect from the recipient regarding orders during the agency withdrawal period?
1. To send orders directly to the manufacturer
2. To cease all orders until fresh arrangements are made
3. To continue dealing with the terminated agent
4. To seek alternative agents for order

Answer. a) To send orders directly to the manufacturer

24. What is the role of eyewitness accounts in accident reporting?
1. They are not relevant
2. They provide crucial first-hand information
3. They are purely for dramatic effect
4. They are used for humour

Answer    b they provide crucial first-hand information

25. What should a responsible journalist prioritize when reporting on accidents?
1. Sensationalism
2. Accuracy and objectivity
3. Personal opinions
4. Speed over precision

Answer    B Accuracy and objectivity

26. Inquiry letters are letters that: 
1. Ask for more information about a product or service. 
2. Ask for credit. 
3. Try to reactivate business. 
4. Ask for an adjustment.

Answer A. Ask for more information about a product or service. 

27. Technical accuracy of language in a letter means: 
1. Active voice 
2. Direct narrative 
3. Simplicity 
4. Correctness of grammar, spelling, and punctuation

Answer D. Correctness of grammar, spelling, and punctuation

28. ________ of the letter consists of the main message. 
1. Heading 
2. Body 
3. Greeting 
4. Closing 

Answer B. Body 

29. When asking several questions in a letter, you can make them more obvious by: 
1. Putting all the questions in the closing paragraph. 
2. Numbering the questions. 
3. Putting all questions in the opening paragraph. 
4. Putting all the questions in passive voice

Answer B. Numbering the questions. 

30. Which of these is not mentioned in a letter of complaint? 
1. Ordered quantity of goods 
2. Problems in the supply of goods 
3. Features in the supply of goods 
4. Fault in the supply of goods 

Answer C. Features in the supply of goods 

31. In the opening paragraph of an application to become an agent for a manufacturer, which of the following actions should be taken by the applicant?
1. Making a reference to the manufacturer’s advertisement.
2. Listing previous job experiences.
3. Discussing personal interests unrelated to the agency.
4. Requesting detailed information about the manufacturer’s products.

Answer    A) Making a reference to the manufacturer’s advertisement.

32. What factor determines the structure of the opening paragraph when writing to a manufacturer for agency?
1. The applicant’s previous experience in dealing with manufacturers.
2. The applicant’s knowledge of the manufacturer’s products and industry.
3. The applicant’s understanding of the agency’s requirements.
4. The applicant’s ability to articulate their intentions clearly and professionally.

Answer    B) The applicant’s knowledge of the manufacturer’s products and industry.

33. Hard news is : 
1. Cultural news 
2. Daily public news 
3. Background information 
4. Box

Answer    b) Daily public news 

34. Which among the given options cannot be considered as a major factor in the editing process? 
1. Checking
2. Cutting 
3. Conflict 
4. Changing 

Answer    c) Conflict 

35. Letters to the editor are included in: 
1. Sports page 
2. Last page 
3. Editorial page 
4. Local page

Answer    c) Editorial page

36. Removing unwanted area of picture is called _______
1. Cropping 
2. Creeping 
3. Crossing 
4. Crawling

Answer    a) Cropping 

Match the following

1. Formal Letter	a. Letters that are written in a strict and specific format.
2. Informal Letter	b. Casual and personal letters
3. Yours faithfully	c. Formal letter Closing
4. Attention line	d. A line of text after the address in a letter
5. Signatory	e. signature to enter into a binding agreement

1. Date and Location	a. Information of day and place
2. Headline	b. A taster of what you can expect
3. Sub- heading	c. Provide an eye catching detail of the story
4. Lead	d. Brief overview of the story
5. Body	e. Explanation of the information provided in the lead

1. Letterhead	a. Sender’s return address
2. Inside address	b. The address of the intended recipient
3. Dear Mr. Shah	c. Formal title and last name in the greeting
4. Body	d. Articulates the message
5. Conclusion	e. Restates the main points and may include a call to action

1. Salutation	a. Dear Sir
2. Body	b. Content paragraph
3. Subject	c. Reason
4. Address	d. TJPS House, Thane
5. Complimentary close	e. Yours faithfully